I mentioned before that I have started selling my handmade beads and jewelry made from polymer clay (see: Make Money From A Hobby). A few people mentioned my prices were way too low and so I read a few articles on how to price your handmade items and revisited my pricing strategy. And based on what I read, I was undercutting myself by a lot!
From all the reading I did, I found that there are many ways to price your items but my partner and I found a way specifically for my creations (if you make polymer clay beads and jewelry, or if you have a similar craft, this could work for you):
1. I time myself when I make a piece and add my hourly rate (this doesn’t include experimentation or designing the piece). If you haven’t decided what your hourly rate is yet, it might be a good idea to do this now. Determine it by how much experience you have doing this work and how much you want.
2. I make my beads and jewelry from polymer clay which I know costs me roughly $4 per 56 g, so after the piece is done, I weigh the piece and as long as I have not used a lot of findings on it (which is usually the case), I assume that the weight of the piece is equivalent to the amount of clay I used.
3. Then I calculate how much I spent on all the findings in the piece. That includes elastic cords, crimps, etc. It is made easy because I keep all my different findings in separate containers and the containers are marked with how much I bought the findings (that can be a great organizing tip for you jewelry and craft makers out there). ;-) If I had to travel far or out of my way to get the materials, or if I had them shipped over, I factor in the transit, gas or shipping fees in the prices.
4. Then I factor in a flat rate amount for:
a. time it took to buy the materials (clay and findings) - either a trip to the craft/art store or the time it took me to find the materials online.
b. the time it takes me to take photos or design promotional materials to sell the piece (that includes website updates, business cards, posters, writing copy/descriptions)
c. cost of promo materials (paper/cardboard for cards, printing costs, display boxes, packaging, etc.)
5. I then factor in Sales Fees - the amount of money it takes to post on Etsy/Ebay, PayPal fees, or craft fair fees, etc. This is very hard to do per piece since craft fair fees are different depending on where you apply, I find, so I just add another small flat rate per piece depending on price up to this point.
6. About overhead. I do not add overhead right now since we determined I basically have almost none. I work at home on our dining room table, all the electricity I use would’ve been used anyway by me or my family if I didn’t use it for my beads and jewelry.
That’s it. Since doing this, my prices have gone up but at least I know I am not losing money each time I sell a piece. I know a lot of handmade sellers base their prices on how much others sell their items just to be competitive, but I think a lot of people out there are selling their stuff for way too low and personally, I don’t want to do that. I make beautiful creations, and although I love doing this stuff and will continue to do so even if I didn’t get paid, it is hard work. So, I guess we’ll see how it goes and see if people think my stuff is worth the amount on their price tags! ;-) (See my creations at http://www.GoodGirlBeadGirl.etsy.com)
To be continued…